NUads

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Natural User interface advertising (NUads)

Is this the future?

With so much advertising “noise” it’s so difficult to get a message across, companies in recent years have done this through big stunts or being just plain weird!!

Could this be the new method that will make things stick?  Interactions engage our interests and therefore it could make so much sense.  The main problem they will face is if people are still in front of the TV when advertising comes on, otherwise it’s a bit of a waste!

Hopefully it won’t just be used during ad breaks, but allow us all to have direct input to tv shows and programs we watch.  For example casting your votes on reality shows or pulling up stats of players during a match using voice commands.

Microsoft have long wanted to create a home user interface using their technology to control everything, It seems over the coming years this dream is coming true.

 

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Author: xbox360 Reporter View all posts by

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